Web design, eCommerce and digital marketing in Madrid

Selling online today doesn't require technical knowledge. What you need is clarity about your product, your ideal customer and your value proposition. We handle the technology side using platforms like Shopify, designed so anyone on your team can manage products, orders and stock without depending on a developer.

At BLANK we work with you starting from commercial strategy: what you'll sell, to whom, how you differentiate yourself and how you'll attract traffic. From there we build the store, connect it to payment gateways, configure shipping and train you to manage it yourself. Technology is just the tool — what matters is the strategy behind it.

Creating a professional online store starts before touching the design. You need to define the catalogue, the category structure, product photography, sales copy, payment gateways, shipping methods, the tax strategy and the traffic acquisition plan. Without that foundation, a pretty store doesn't sell.

At BLANK we approach every store as a complete system: strategy, visual identity, photography, content, Shopify development, technical configuration and training. The store is the final result, but 70% of the work is in what you don't see: the strategic decisions that turn a visitor into a customer.

Don't choose by price. Choose by portfolio, methodology and communication. Look at the real projects they've done — not just screenshots, but live websites in production. Ask how they work: is there an analysis of your business before designing? Will they deliver a closed system or one you can maintain? Who will write the copy? Who will take the photos?

A good web design company explains the complete process before quoting and tells you the points where you have to contribute (content, validations, strategic decisions). Companies that only show you templates and fixed prices are website factories, not design studios.

The price depends on the scope of the project: number of pages, complexity of the structure, whether it includes an online store, professional photography, copywriting, integrations with CRM or external tools, and whether you need ongoing maintenance. A 5-page corporate website is not the same as a store with 200 products and configurators.

At BLANK we work with fixed quotes after a first meeting where we understand your business and your objectives. What we can guarantee: our projects aren't the cheapest on the market, but they're not the most expensive either. What sets us apart is that every design decision is justified by a strategic reason, not an aesthetic one.

A generic template is a pre-designed mould where you drop in your logo and your text. It works if all you need is to be online, but it doesn't communicate your brand, doesn't differentiate you from the competition and is usually technically limited in customisation, speed and SEO.

A custom website starts from your corporate identity, your business objectives and your ideal customer. Every visual and structural decision responds to a strategic intention: how to guide the visitor towards conversion, how to highlight your key services, how to differentiate yourself from your competition. The difference shows in credibility, conversion and organic ranking in the medium term.

Your online presence isn't just your website. It's the sum of your brand identity, your Google ranking, your social media, your Google Business listing and every digital touchpoint where a customer can find you. If each channel projects a different image, the customer doesn't remember who you are.

Improving your online presence starts with a clear brand identity that translates consistently across all channels: same typography, same colours, same tone of voice. Then a professional website well positioned in SEO, Google Ads campaigns when you need them and a content strategy that demonstrates your expertise. At BLANK we connect brand, web and search ranking under a single vision.

SEO (Search Engine Optimisation) is the set of techniques that make your website appear in the top Google results when someone searches for what you offer. It's not magic or shortcuts: it's content architecture, loading speed, structured data, domain authority and a real response to your customers' searches.

Your website needs it because without SEO you're invisible to 90% of your potential customers. You can have the most beautiful website in the world, but if no one finds it, it doesn't sell. At BLANK we integrate SEO from the initial design: architecture, content, structured data and technical optimisation. It's not a later add-on — it's part of the project from day one.

Google Ads is paid advertising in Google search results. You pay per click when someone makes a search related to your business and your ad appears in the top positions. It allows you to capture qualified traffic immediately, without waiting for organic ranking.

It suits you when you need fast results, when launching a new product, when your SEO isn't yet consolidated, or when you want to test messages and offers with real data. At BLANK we manage campaigns with specific landing pages, conversion tracking, weekly optimisation and clear monthly reports: investment, leads generated and cost per acquisition. No lock-in.

At BLANK we work with Shopify, the world-leading platform for building professional online stores. It's the most robust and efficient option for selling online: managed hosting, security included, integrated payment gateways, an intuitive panel for managing products without depending on a developer, and an app ecosystem that lets you extend functionality without touching code.

We choose it because it lets us focus on what matters: brand strategy, design and shopping experience. While Shopify handles the technical infrastructure, we build your store as an extension of your identity: professional photography, product pages that sell, intuitive navigation and a checkout process optimised to convert visitors into customers.

What we need to get started is to understand your business: who you sell to, what differentiates you, what objectives you have for the website (selling, lead capture, ranking, branding) and what monthly budget you can dedicate to digital marketing once the website is live. If you have a defined corporate identity, perfect. If not, we work on it from the Brand pillar.

You don't need to have the copy written or the photos taken — that's part of the project. What matters is that you come with a clear decision: that your website isn't a digital brochure, it's a business tool that has to attract, convince and convert.