A "brand" is the way in which a company relates to the customer.

The tone, the form goes beyond a design on a support. We implement your brand for a correct communication (advertising campaigns, catalogs, brochures and packages).
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
Paul Rand, graphic designer